A. Topline maximization
1. Target achievement
2. Ensure healthy growth over L/Y
3. Distribution Expansion
B. Increase in market share
1. Effectively implement marketing tools for the existing SKUs as per planned
2. Launch new SKUs
C. Optimize the cost of operation
1. Reduce trade promotion expenses
2. Manage redistribution cost within the budget
3. Timely submission of monthly claims
4. Proper utilization of promotional items
5. Damage control
6. Properly follow the collection plan
D. Maximize the resources
1. Ensure that the team under him are fully motivated
2. Ensure that the distributors under him are professionally motivated
1. Target V/S Achievement-100%
2. Uses of marketing tools
3. Reduction in trade promotion expenses, budget v/s actual, target of submission v/s actual, Assessment by the senior while on market & Reduction in damage expenses
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Chaudhary Group (CG Global) is a multi-national conglomerate headquartered in Nepal. It's businesses including FMCG, Financial Services, Hotels and Resorts, Consumer Electronics, Realty, Education, EPC, Cement and Infra.
The group owns 136 companies in 15 different business verticals across five continents.