1. Title of Assignment
Social Media Consultant to assist in planning, managing, executing and monitoring social and digital media requirements of Sunaulo Parivar Nepal, implementing partner of Marie Stopes International Nepal.
2. Background and Rationale
Marie Stopes International is a not-for-profit sexual and reproductive health (SRH) organization that uses modern business methods to achieve the social goal of preventing unintended pregnancies and unplanned births in 43 countries worldwide. Marie Stopes International delivers state-of-the-art programmes in: family planning; safe abortion (including post abortion care); maternal & child health; and HIV/STIs.
Marie Stopes International and our local implementing partner, Sunaulo Parivar Nepal (SPN) are fully committed on delivering overall impact across the SRH and FP sectors of Nepal, directly influencing and contributing to key deliverables such as CYP, maternal mortality and overall SRH service uptake, while still maintaining an unswerving focus on attaining sustainability as a social business.
At the heart of SPN/MSIN’s social business strategy is marketing and communications. We are promoting the concept of ‘choice over chance’ and are constantly striving to be more innovative and efficient in doing so; to ensure that we are making a measurable impact.
Efficiency makes room for innovation and vice versa. No organization can be efficient without timely, accurate and consistent communication platforms shared throughout a strategic communication network, both internal and external. The social media consultant will assist in calibrating existing platforms and refine its potency while constantly exploring innovative ideas for message delivery that will ultimately result in the increase of service uptake at any of our service channels by our youth target segment.
Based on our current marketing and communication strategy, there are various areas of focus that need to be emphasized:
1. Establish social & digital media platform for the organization and maintain organizational profile.
2. Study and analysis popular social media. Reporting on how SPN/MSIN could contribute for relevant and updated information on SRHR.
3. Support to develop various IEC materials, especially in design templates that will actually result in behavior change.
4. Working on enhancing customer experience at all our service channels through digital and social media.
5. Update information like news, vacancies, blogs, advertisement and other general information of events with relevant pictures in official websites: MSIN and newlywed websites as well as in social media like facebook, twitter, linkedin, instagram, etc.
6. Establishing and maintaining all social, digital and mobile media platforms and ensuring a consistent and distinct brand presence in all the aforementioned platforms.
7. Reviewing and ratifying all current marketing channels and promotional vehicles and devising an impact analysis mechanism.
8. Integrating all marketing and communications platforms for target segments in line with our Marketing Excellence Framework.
9. Finding various methods to maintain branding standards, increase brand awareness and enhance brand perception.
10. Developing Social and digital media communication strategy.
3. Objective of the Assignment
The main objective of this assignment is to assist with the overall integrated marketing and communications strategy for the youth target segment and increase SRH/FP awareness, SPN/MSIN brand awareness and, ultimately, service uptake through all service channels by championing demand generation and behavior change communication for both internal and external parties.
4. Key Tasks and Deliverables
Key Deliverables Due dates
1. DEVELOP SOCIAL & DIGITAL MEDIA STRATEGY
- Develop various strategy per social media like facebook/twitter etc
- Develop guide to planning and monitoring digital and social media Within 1 month of start date
2. CREATIVE ACCOUNTS
- Analysis of the social and digital media trend in the market comparing with other organization
- Create organizational accounts in various popular social media platform
- Generate monthly basis report on functionality of social media Within 1 month of start date
3. SOCIAL MEDIA
- Updates all social media account
- Responds to posts or comments to bring value to user's interactions with SPN/MSIN
- Posts updates, news and announcements in a timely manner using appropriate content.
- Performs research to find articles, stories, resources, or other content that id relevant to our client base and posts it to our Facebook and Twitter page in a manner that invites conversation and interaction.
- Updates Facebook and Twitter accounts with current and relevant photos, video, or other content from SPN/MSIN activities and events
- Grows SPN/MSIN online social networks by increasing fan-base and interactions.
- Maintains current information in Google+ and LinkedIn accounts
- Completes other social media projects as assigned. Within 1 month of start date
4. TRAINING
- Develop and deliver Digital and Social Media training as required for staffs (Support office & Centre staff)
Within 4 months of assignment start date
5. DIGITAL MEDIA
- Takes pictures and videos of training events to be developed into content for the SPN/MSIN website, social media accounts
- Uploads SPN/MSIN photos and videos to the appropriate server or Dropbox account. Within 2 months of assignment start date
- Organizes and archives digital images and videos
- Completes other digital media projects as assigned
6. RESEARCH
- Regularly observes the online activity of model organizations researchers and reports on "social media best practices".
- Completes other research projects as assigned Within 2 months of assignment start date
7. ANALYTICS AND REPORTING
- Uses Google Analytics to assess trends and activity on the SPN/MSIN website.
- Uses Facebook Insights to access trends and activity on the SPN/MSIN Facebook Page.
- Uses Twitter Analytics to access trends and activity on the SPN/MSIN Twitter page
- Reviews data on the performance of social media platforms and adjusts plans or strategies to optimize reach. Within 2 months of assignment start date
5. Timing:
Full time employee; S/he should be present in the office 5 days a week from sharp 9:30 am – 5:30 pm. Saturday & Sunday will be off days.
6. Reporting, Liaison and Work base The Social Media Consultant will report directly to the Youth and Communications Consultant of SPN/MSI Nepal, and will coordinate with applicable members of the Project Management Team.
7. Evaluation of Consultant’s Performance
Performance of the consultant will be evaluated on the basis of the following key achievements:
ï‚· Completion of the tasks or producing deliverables as mentioned in this ToR.
ï‚· Feedback from communications department and other members of the Senior Management Team.
ï‚· Final evaluation will be conducted by the Director – Marketing and Communications.
8. Academic qualification, Skills & Experience Required
The Consultant should have the following academic qualifications, skills/competencies and experiences:
a. Academic qualification: A university Bachelor's Degree in Social Science, Mass Communication, Journalism, Marketing or equivalent education at a minimum.
b. Skill and Experiences
ï‚· Good knowledge, working experience and understanding of Sexual Reproductive Health and Family Planning in the current Nepali context
ï‚· Strong verbal and written communication skills in Nepali and English, including the ability to effectively translate between the languages.
ï‚· Working proficiency in Microsoft Office programmes.
ï‚· Good understanding and, preferably, experience with a variety of social media platforms such as Facebook, Twitter, Flikr, Instagram, etc.
ï‚· Good understanding and, preferably, experience with managing digital marketing (websites, blogs).
ï‚· Effective training facilitation skills.
ï‚· Effective media, vendor and public relations management skills and experience.
ï‚· Experience of producing a radio programme.
ï‚· Experience managing a call centre.
ï‚· Proven track record of managing multiple projects and achieving results while and meeting deadlines.
9. Additional Attributes
ï‚· High energy level, comfortable performing multifaceted projects in conjunction with day-to-day activities.
ï‚· Good communication skills, resourceful and well organized while planning and implementing projects.
ï‚· Results and people-oriented, with sound and logical judgment and the ability to balance other business considerations
ï‚· along with service orientation.
Apply via mail at : recruitment@msinepal.org.np
Sunaulo Parivar Nepal (SPN), established in 1994, is a Nepali non-government organization (NGO) responsible for implementing the Marie Stopes International program in Nepal. SPN provides a wide range of services to meet the sexual and reproductive health (SRH) needs of the men, women and young people of Nepal. We are increasing awareness and understanding of SRH balanced with increasing access to affordable quality services to prevent unwanted births. SPN uses an advocacy-based approach to support people in exercising their fundamental SRH rights, particularly targeting underserved, marginalized and hard to reach populations