We are seeking a Growth Marketing Manager to join our team.
You’ll be responsible to design, develop and implement growth strategies that will attract, engage and acquire maximum Sagoon app users. You’ll report to the Country Manager daily and Co-founder on a weekly basis and will be the go-to person for everything involving Growth management in the company. In addition to technical expertise, the ideal candidate will bring creative thinking to all marketing campaign planning.
What is Sagoon?
Sagoon (Company) is incorporated in the United States, India, and Nepal - a social commerce platform, focused on gifts and coupons for socializing.
The platform has over 7 million users. Our users discover and share stories that interest them in texts, photos, and videos and earn FREE Smart Coins to shop in our partners’ stores.
What do you have to perform?
Drive user acquisition to Sagoon app through marketing activity on major digital and non-digital platforms.
Monitor overall marketing channel performance, analyse data, user behaviour, and pattern and draft strategies accordingly.
Responsible for developing growth strategy around user acquisition/ retention, target audience, and channel mix.
Explore new channels for potential growth marketing opportunities, analyze market trends and customer needs to capture opportunities in growth.
Improve app ranking on Google Play and iOS App Store
Launch re-targeting and re-engagement campaigns focused on users who paused to use the app.
Closely collaborate with cross-functional and international teams across Content, Product, Engineering, Brand, and Data Analytics to develop new business opportunities and drive creative development.
Improve user experience and retention by optimizing and designing product features.
Campaigns budget planning, report and conduct in-depth analysis on campaign performance.
What Skills do you need to possess to perform the job?
Minimum 5 years of experience leading growth and user acquisition especially in a mobile-constrained environment.
MBA/MBS graduate with specialization in Marketing is preferred
3 years managing a team to meet and exceed growth and revenue targets, inspiring innovative, collaborative thinking and maximum output.
Excellent understanding of various online and offline marketing campaigns and execution.
Think strategically, analytically, and creatively to reach maximum users and increase relevance.
A high degree of accountability and sense of ownership toward the company.
Leadership skills, detail oriented and a team player.
Perks of working with us:
Chance to work closely with the core team and founders.
Opportunity to build the market from scratch.
Opportunity to get the company’s Employees Stock option plan.
A motivating, innovative and productive environment to work.
We care about you. We offer:
Medical & Accidental Insurance
Paid leaves and Public holidays
Competitive salary and regular salary reviews
Tea & Coffee
Encourage cross-team learning and training opportunity
5 workdays and relax on weekends
A vibrant and active culture including team lunches & Dinner, happy hours, movie nights, sporting events, and a book club.
Interested to Apply?
If the vacancy appeals to you and matches your interest, send an email to email@example.com. The email should include the following:
The position you are applying for as the subject
Covid-19 Hiring Update: We’ve transitioned to a work-from-home model and we’re continuing to interview and hire during this lockdown. This role is expected to begin as a remote position until the lockdown situation is eased.
We are an equal opportunities employer. We thrive on inclusivity here at Sagoon. We believe in creating a workplace where our people feel included, respected, valued and facilitate an environment that fosters innovation and creativity.
Sagoon – an everyday household name in South Asia is becoming a favorite social media platform among the young population in Nepal and India. Thousands of users are joining Sagoon daily to Connect with friends, Share knowledge & experience, and Earn smart coins while spending time on the platform. The experience becomes more flattering with features like trending videos and mood talk. Users can also find stories based on their interests and location about everyday life, religion, politics, sports, entertainment, health and fitness, humor and jokes, student life, inspiration—whatever interests the most!
Sagoon offers you a revolutionary product – “Social Smart Card”, a digital wallet that enables you to earn smart coins on every story you post or any activity you do on the platform. The more your story becomes popular, the more smart coins you will earn. The more you earn, the more you shop and gift to your loved ones. Isn’t it amazing?
Sagoon has more than 8 Million users so far and together these users have performed over 300 Million activities on the platform. With these activities, users of Sagoon have earned over 1.3 Billion Smart Coins, out of that over 288 Million Smart Coins have been used for shopping 200,000 gift items.