Bachelor’s or master’s degree in marketing or a related field preferred
Proven working experience in digital marketing, particularly within the industry
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
Minimum 5 years of experience in digital marketing with preferably a top tier financial institution
Communication/presentation skills
Organisation and multi-tasking
Team management and co-ordination
Negotiation
Self-motivated, proactive
Experience in running successful email marketing campaign (cold outreach and permission based)
Experience in Affiliate Marketing
Experience in Website Analytics & Marketing Attribution
Experience in Social Media Outreach
Job Specification
Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns
Designs, builds, and maintains our social media presence
Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)
Identifies trends and insights and optimizes spend and performance based on the insights
Brainstorms new and creative growth strategies through digital marketing
Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Collaborates with agencies and other vendor partners
Evaluates emerging technologies
Provides thought leadership and perspective for adoption where appropriate
Manage and evolve an ecosystem of web assets (e.g., corporate website, product/services microsites, social media platforms, blogs, online advertising, etc.)
Design, implement and optimize web landing pages, emails, and other web assets to support marketing campaigns in target markets
Plan and execute search engine optimization (SEO) efforts, track the progress of results, optimize existing capabilities and develop new opportunities for driving search traffic
Manage prospect-to-lead process through the seamless integration of marketing ecosystem and other departments (sales, business development, and more)
Monitor effective benchmarks for measuring the impact of web and digital campaigns/programs. Analyze, review, and report on the effectiveness of digital campaigns to optimize results, using the appropriate KPIs (e.g., conversion rates, cost per qualified opportunity, etc.)
Maintain and apply working knowledge of the latest web marketing trends, technologies, and practices. Recommend and drive implementation and adoption of new approaches and systems, where appropriate
Implement and measure digital marketing programs
Manage multiple teams geared for SEO, content creation, social media management, conversion optimization, and more.
Execute lead generation campaigns through Google My Business and other local SEO tools
This Job is expired. The Company is no longer accepting applications for this position.
Organization Summary
Incessant Rain Studios(IRS) is a one-stop creative solution for quality digital animation and flawless visual effects along with a diverse team of artistic minds and technical talents.
We work hand in hand to create ideas that go beyond this world. We combine our passion and excitement with our client’s needs into a collaborative and creative approach that meets every project’s budget and time constraints.
Through our collective efforts, we envision to entertain and fascinate the world with a unique range of unforgettable stories and exciting characters, giving life to dreams and wings to the imagination.
