Digital Marketing Executive Mid Level

Bankaks
Location: Nepal
Salary:As Per Organization's Rule
Posted Date: 2021-03-15 Deadline: 2021-03-25
Job Description

Job brief

We are looking for a qualified Digital marketing executive to take the lead in developing successful, long-term digital marketing strategies for our company. As a Digital marketing executive, you should have in-depth marketing experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company digital presence. Ultimately, you should be able to drive all digital marketing efforts to achieve our business objectives. Our company is multinationals & countries business with different languages & cultures.

Job Responsibilities:

  • Building our digital marketing roadmap
  • Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
  • Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
  • Designs, builds, and maintains our social media presence.
  • Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
  • Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
  • Identifies trends and insights, and optimizes spend and performance based on the insights.
  • Brainstorms new and creative growth strategies through digital marketing.
  • Plans, executes, and measures experiments and conversion tests.
  • Collaborates with internal teams to create landing pages and optimize user experience.
  • Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Identifies critical conversion points and drop off points and optimizes user funnels.
  • Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
  • Maintains digital marketing staff /freelances by recruiting, selecting, orienting, and training employees.
  • Maintains digital marketing staff job results by counseling and disciplining employees; and planning, monitoring, and appraising job results.
  • Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency
  • Measure ROI and KPIs and prepare budget
  • Develop specific campaigns to create and maintain high levels of customer interaction
  • Oversee our social media accounts
  • Manage and improve online content, considering SEO and Google Analytics
  • Forecast sales performance trends and act proactively to increase our market segment
  • Liaise with Product, Design and Sales directors to increase client satisfaction through cohesive strategies
  • Monitor competition and provide ideas to stand out
  • Stay up-to-date with digital technology developments

Job Specification

  • Bachelor’s or master’s degree in marketing or a related field
  • Proven work experience as a Digital marketing director
  • Demonstrable experience in designing and implementing successful digital marketing campaigns
  • Strong understanding of how all current digital marketing channels function
  • Solid knowledge of online marketing tools and best practices
  • Hands on experience with SEO/SEM, Google Analytics and CRM software
  • Familiarity with web design
  • Excellent analytical and project management skills
  • Strong team management and communication (written and verbal) skills
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
  • Managing processes
  • Self-motivated yet customer-focused
  • Proficient in marketing research and statistical analysis
  • Able to develop budgets
  • Familiar with financial planning and strategy
  • Experience in setting up and optimizing PPC campaigns on all major search engines
  • Working knowledge of HTML, CSS, and JavaScript development and constraints

This Job is expired. The Company is no longer accepting applications for this position.

Industry Type FMCG Company
Location
Organization Size 10-20
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