Build and lead Marketing Department of the Bank with an emphasis on crafting overall strategies of all marketing teams including Digital, Advertising, Communications and Creative prospects of the Bank.
Formulate corporate branding strategies and policies of the Bank.
Get hands-on and help enrich Bank’s product positioning, value propositions, and go-tomarket strategies for both new and existing products of the Bank by understanding competitive drivers, market trends, and the needs of the Bank’s customers.
Provide service leadership related to Marketing and Communications of the Bank. Build future marketing team and also promising roadmap to success.
Work in close coordination with sales team of the Bank and provide them constructive guidance and feedback for ensuring target accomplishments.
Drive higher sales conversion rates through sales enablement programs including the development of training materials and sales/marketing collateral to support Bank’s growth efforts
Create lead for the sales team and assure that leads created are properly undertaken by the sales team and duly achieved within projected time frame. Provide effective marketing and promotional guidance and regular training and orientation to sales team of the Bank.
Provide valuable information to senior management in respect to marketing dynamics, emerging trends in digital marketing along with recommendations for implementation of pertinent marketing strategies for overall marketing efficiency enhancement of the Bank.
Design branding, positioning and pricing strategies of the bank
Ensure Bank’s brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
Develop, implement and manage marketing campaigns that promote Bank’s products and service by enhancing brand awareness through digital platform.
Plan and execute all digital marketing initiatives, marketing database, email, social media and display advertising campaigns.
Identify and evaluate new digital technologies and use web analytics tools to measure site traffic to better optimize marketing campaigns, email marketing, social media and display and search advertising.
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Measure and report performance of all digital marketing campaigns, and assess them against goals
Analyze consumer behavior and determine customer personas
Identify opportunities to reach new market segments and expand market share
Craft quarterly and annual hiring plans particularly sales and marketing Human Resources of the Bank
Monitor competition (acquisitions, pricing changes and new products and features)
Coordinate sales and marketing efforts to boost brand awareness
Ensure that high-quality services are delivered effectively, efficiently and consistently, whether it is direct or indirect communications.
Make sure that the businesses marketing communications promote the right message to maintain a good brand image of the Bank.
Job Specification
Required :
AGM level:
Minimum Master's Degree in the field of Business/Management.
Exposure of Digital Marketing with at least 7 years of relevant marketing experience. Minimum 2 years experience in Senior Manager Level in 'A' Class Financial Institution or 5 years experience as Head of Marketing of reputed Corporate house of Nepal or Multinational or International Companies.
Age should not exceed 50 years, as on application deadline.
Senior Manager level:
Minimum Master's Degree in the field of Business/Management.
Exposure of Digital Marketing with at least 5 years of relevant marketing experience.
Minimum 2 years experience in Manager Level in 'A' Class Financial Institution or 4 years experience as Head of Marketing of reputed Corporate house of Nepal or Multinational or International Companies.
Age should not exceed 45 years, as on application deadline.
Manager level:
Minimum Master's Degree in the field of Business/Management.
Exposure of Digital Marketing with at least 5 years of relevant marketing experience.
Minimum 2 years experience in Deputy Manager Level in 'A' Class Financial Institution or 3 years experience as Head of Marketing of reputed Corporate house of Nepal or Multinational or International Companies.
Age should not exceed 45 years, as on application deadline.
