Senior Digital Marketing Senior Level

Job Description

Senior Lavel-Digital Marketing. 

• 4+ years of experience in digital marketing with a focus on lead generation
• Strong expertise in Google Ads, Meta Ads, programmatic advertising, and SEO
• Proven experience in optimising paid campaigns for lead conversion
• Hands-on knowledge of WordPress, landing page optimisation, and A/B testing
• Proficiency in Google Analytics, CRM tools, and marketing automation platforms
• Strong understanding of customer journey mapping and conversion funnels
• Data-driven mindset with the ability to analyse, interpret, and optimise campaign performance
• Experience in home improvement, flooring, or retail industries is a plus but not required
• Advantage if you can edit videos, graphics or social media posts but not essential.

Job Specification

Key Responsibilities:

• Lead Generation & Digital Strategy
• Develop and manage high-performing lead generation campaigns across Google Ads, Meta Ads, and programmatic platforms
• Continuously optimise ad targeting, bidding strategies, and creative content to improve lead quality and reduce cost-per-acquisition
• Implement marketing automation and lead nurturing strategies to increase conversions
• Track and analyse key performance metrics, adjusting campaigns in real-time for maximum ROI
• Website & Landing Page Optimisation
• Manage and optimise WordPress-based landing pages to improve conversion rates and reduce lead drop-offs
• Conduct A/B testing to refine ad creatives, headlines, and CTAs for better lead conversion
• Collaborate with designers and developers to enhance UX/UI and mobile-friendly experiences
• SEO & Organic Lead Growth
• Develop and implement SEO strategies to drive organic lead generation
• Optimise website content, meta tags, and backlinks to improve search rankings and visibility
• Stay ahead of Google algorithm updates and ensure best practices are followed
• Data-Driven Performance Tracking
• Use Google Analytics, heatmaps, and CRM data to measure lead quality and campaign performance
• Provide regular reports and insights to refine marketing strategies and boost ROI
• Implement conversion tracking and attribution models to accurately measure success

This Job is expired. The Company is no longer accepting applications for this position.