Marketing Manager Senior Level

Job Description

• Develop a clear understanding of the Hospital’s business objectives and devise and implement a marketing strategy and activity plan which meet these objectives.
• Communicate with the hospital’s internal and external customers (patients, healthcare professionals staff, healthcare institutions etc), ensuring that all the marketing objectives are met.
• Develop and deliver the hospital’s online marketing strategy with the objective of growing visitor numbers and conversions.
• Create, maintain and update information on the website in line with business needs and SEO best practice, ensuring all published content adheres to the hospital’s core values.
• Manage the hospital’s social media channels.
• Identify and produce engaging and SEO-optimised content for the hospital’s on-line platforms in the form of blogs, news stories, banner, tweets, videos, photos and images.
• Plan and help deliver online advertising campaigns.
• Use web analytics (including Google Analytics) to monitor trends and traffic.
• Optimize online user experience to increase engagement and conversion.
• Ensure effective, branded marketing communications including the company website, social media, audio and video media, print communication and advertising.
• Manage major projects such as PR events, launches, marketing campaigns, Webinars, annual networking days and evenings, trade show exhibits etc.
• Liaise with all Department Heads and In-charges in-house, in creating marketing pieces for different areas e.g. brochures, patients booklet, patient leaflets etc.
• Maintain high level of knowledge of hospital’s clinical services.
• Work closely with other hospital’s liaison executives to ensure clear marketing message to referral audience and marketing support and materials supplied to them.
• Maintain awareness of competitor activity and general healthcare updates.
• Manage relationship with consultants and healthcare professionals.
• Direct and manage personnel within the marketing team and provide support and guidance

Job Specification

Master Degree with marketing 

Strong marketing background in healthcare or related industry, ideally minimum five years.

Strong written and verbal communication skills required.

Display awareness and appreciation of the service users and the ability to empathise with and treat others with dignity and respect.

Demonstrate an ability to apply knowledge to best practice.

Demonstrate the ability to effectively evaluate information and make appropriate decisions.

Demonstrate a commitment to assuring high standards and strive for a user centred service.

Display effective communication and interpersonal skills including the ability to collaborate with colleagues, families, carers, etc.

Demonstrate effective team skills.

Demonstrate flexibility as situations arise unexpectedly (e.g. media issues)

Apply Instructions

Interested candidates are requested to email their applications with detailed curriculum vitae, names and contacts of referees, current and expected salary to bisankhe@gmail.com or hrd@neurohospital.com.np on or before 31 Chaitra 2079

or you may apply online via www.ramrojob.com

This Job is expired. The Company is no longer accepting applications for this position.