Beautiful Coffee is a not-for-profit foundation, started Fair Trade business for the first time in Korea, as a Fair Trade team of BeautifulStore in 2002.
It not only sells Fair Trade products but provides education and support for its producer partners to lift themselves out of poverty. Education programs and campaign activities to raise awareness for Fair Trade are important activities to achieve its mission.
Celebrating its establishment as a new independent foundation in 2014, Beautiful Coffee continues its mission to cooperate with producer, consumer and the citizens to make a world a better place to live together.