Marketing Officer will work closely with:
Marketing of ME Products
Devise and implement marketing and promotions strategies and programs to assist micro enterprises gain access to national and international markets
Coordinate with FNCCI, FNCSI, export companies, National Entrepreneurship Development Center (NEDC), District Micro-Entrepreneurs Group Association, Saugat Micro Promotion Pvt. Ltd., Business Development Service Providers and other stakeholders for promoting markets of the products and services.
Promote collaboration between the central and district level sales outlets for promoting the sales of the products and services of micro entrepreneurs.
Coordinate and support micro entrepreneurs of different districts to participate in national, regional and district level exhibitions,
Support NMEFEN and micro entrepreneurs to obtain brand registration and trade marks as appropriate
Organize trade fairs for the marketing of the micro entrepreneurs as requested by the NMEFEN Executive Committee.
Develop and deliver marketing training and consultancy services for NMEFEN members to assist them to gain greater access to markets for their products.
Provide support to MEs and NMEFEN members on branding, product quality improvement, packaging and labelling and other related marketing and promotion activities
Provide feedback to DMEGAs and other stakeholders after field visits regarding product supply chain improvement.
Support the implementation of capacity development activities of district level sales outlets.
Marketing and promotion of NMEFEN
Develop and Implement a marketing and promotion strategy for NMEFEN including on line marketing and promotional activities
Actively manage NMEFEN’s on line presence including the NMEFEN website and social media accounts in line with the NMEFEN marketing and promotion strategy
Contribute to the development of the marketing components of the NMEFEN Business Plan
NMEFEN Revenue Generation
Develop and implement revenue generation strategies for NMEFEN to support its financial sustainability, including grant seeking opportunities, and commission based marketing and sales of ME products
Support the development and implementation of a Membership Services package for NMEFEN, in line with the mission and purpose of the organisation, which supports NMEFEN’s on-going financial sustainability and addresses key member needs.
Marketing Administration
Undertake all necessary administrative tasks related to the marketing activities of NMEFEN including development of proposals, TOR for consultancies and reports for donors.
Maintain the marketing records of NMEFEN in an accurate and timely manner
Undertake other marketing related duties as requested from time to time