Bottlers Nepal Limited (BNL) is the only bottler of Coca-Cola products in Nepal, and has two bottling plants; namely Kathmandu (Bottlers Nepal Limited – BNL) and Bharatpur (Bottlers Nepal (Terai) Limited,) which is 160 km from Kathmandu, its capital.
The Marketing, Sales & Distribution strategy for Bottlers Nepal Limited is entitled “Refresh the Marketplace” and includes:
A robust Consumer Response System to address any consumer/customer concerns, ideas, suggestions – either on product and its quality or on stock supply – maintenance of equipment etc… All consumer concerns are dealt with in a fair, timely and friendly manner, so as to satisfy them and resolve their concerns.
Marketing and advertising communications are focused on POS (point-of-sale), Radio, TV, hoardings, truck backs, etc… Emphasis is also placed on Consumer Price to enforce Price Compliance.